Media Kit

Screen Shot 2014-08-05 at 11.12.34 PMI created this infographic for one reason: to illustrate the significant impact digital media has on consumers’ travel habits.

Is there still a place in the world for print media?  Of course there is.  I love travel magazines–heck, I even stop at tourism bureaus and pick up actual paper pamphlets when I arrive in a new town.  The internet is not the only thing.  But it is a huge thing, and it is not going anywhere any time soon.  Working with digital content providers can be very beneficial to destinations for these reasons along with the following:

  • Digital content creators (like me) often have the power of publishing.  We do not have to hope our story is purchased–we simply research it, photograph it, write it, and publish it ourselves.
  • Digital content creators (like me) often do what we do not for money, but for passion.  Look left and then look right–do you see any ad space?  No, you do not.  This site is a labor of love.  And to do something out of love is always better than to do it for money.
  • Of course, digital content creators also like to earn a living.  Which is why we also work tirelessly to promote what we’ve written and hopefully see it spread to other venues.
  • Digital content creators are adept in writing for the web.  Do you need content created on your own site?  We can help you with that.

Infographic references:

The Impact of Social Media on Travel and Tourism.

Zheng Xiang.  Role of Social Media in Online Travel Information Search.  Tourism Management 2010

The 2013 Traveler.  Google Think Insights.  November 2013

The Suitcase Scholar stats on January 6th, 2013, less than an hour into the new day and less than a week into the new month.

Overview of The Suitcase Scholar

As you can see, travel planners Google.  This is a fact.  Thus, every experience, tour, restaurant, hotel, and destination featured on The Suitcase Scholar is written to answer traveler questions with well-crafted, detailed, and entertaining posts.

For example, if someone is visiting San Francisco and wants information about San Francisco’s CityPASS, the chances are very great that they will stumble upon my post on the subject, San Francisco CityPASS: Why It Rocks.  Those trying to figure out how to visit Tobacco Bay Beach while on a Bermuda cruise will likely end up perusing Bumming Around Bermuda:  Walking from St. George to Tobacco Bay and using the directions–and photos–provided to guide their own trip.

Because I seek to answer questions, my posts are written in a way that is SEO-friendly.  Thus, new readers make up more than 60% of all visitors.  If you are interested in having a detailed, photo-rich blog post featuring your destination, hotel, tour, restaurant, or experience show up on the first page of Google search results, I would be happy to help make that possible.  Please contact me at

Sponsored Posts

I have found that working with tourism boards, private tour companies, and hotels is extremely beneficial to everyone involved.  I am able to travel more; thus I am able to grow The Suitcase Scholar in depth and breadth.  Tourism boards gain the ability to link to these posts, thus creating more content for their particular site.  And tour companies, hotels, and restaurants get effortless promotion (often at no cost to them; I simply fill an empty space in a hotel or on a tour) through my photo-rich, detailed posts.  In my book, that’s a win-win-win situation.

The links below feature posts sponsored by a variety of tourism boards, private travel companies and hotels, and specific tour companies.


The Next Big Thing:  Why You Should Visit Pittsburgh in 2013

Holiday Travels: New Orleans for Easter

 There Once Was a Man:  Nantucket Past and Present

Mount Royal:  Urban Hiking in Downtown Montreal

Nothing Like Prison in the Springtime:  Alcatraz 


Modern in Midtown: TRYP Hotel Times Square

Sometimes I’m Wrong:  On Major Hotel Chains

 My First Solo B&B:  The Candleberry Inn

Cruising Considerations:  Why a Balcony Cabin is Worth the Cost

 The Best Lodging Outside Yosemite:  Evergreen Lodge


The Greenwich Wine and Food Festival:  Best Day Ever

Nerdy Nightlife at the California Academy of Sciences

Museums and Tours

Faking It:  Enhanced Photography at the MET

In Sunshine or Rain:  The Sandwich Glass Museum

Cape Cod at Night:  The Liberte Schooner Sunset Sail


Educational Eats: That Time I Had to Google My Lunch

Some Like it Hot:  NCL’s Asian Restaurant

Evergreen Lodge:  The Restaurant

Meals on Rails:  Dining Aboard the Napa Wine Train


An iPhone screen shot of The Suitcase Scholar’s stats, taken on October 23rd, 2012.

Visitor Stats

Unique Visitors Per Month:  900-1100 and rising

Average Monthly Visits:  3,000-4,000

Percent of New Visitors:  63%

Percent of Visits from Google Search Results: 74%

Klout Score: 57

Top Search Terms:  Suitcase Scholar, Busch Gardens Christmastown Reviews, Norwegian vs. Royal Caribbean, Universal vs. Disney, San Francisco City PASS, educational travel, solo travel to [destination]

Destinations Featured (so far):

Europe–London, Bath, Paris, Amsterdam

USA–Vermont, North Carolina, DC, New York City, Philadelphia, Orlando including Walt Disney World and Universal, St. Augustine, New Orleans, Las Vegas, San Francisco, Napa, Yosemite, Maine including Bar Harbor and Acadia National Park, Cape Cod and the Islands, Charlottesville/Virginia Wine Country, Pittsburgh, Miami

Canada–New Brunswick including Fundy National Park, Nova Scotia including Halifax, Peggy’s Cove/Lunenburg, and Cape Breton, Prince Edward Island, Montreal

Elsewhere–Bermuda, Grand Cayman, Jamaica, Cozumel/Playa del Carmen/Tulum


I’ve found that working with tourism boards as well as private companies is mutually beneficial for both parties.  I’ve been given some great feedback from people I’ve worked with.  The people I have worked with have found me to be thorough and professional, and I think you will, too.

I have a list of professional references available upon request.  Just email me at!

You can also check out my personal resume HERE, or visit my Beyond Credentials page, which offers even more information about me, my writing, and what I can offer your organization.

Or, if you’d prefer, check out my Google stats, available in PDF files:

Analytics The Suitcase Scholar Audience Overview April 2013

Analytics SS May to June 2012



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